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Improving Usability
The onboarding process is streamlined for a user whose credit card is expired.
User Scenario
A user needs to book a taxi on the Yellow Cab app but unfortunately their credit card is expired.
Creating a User Persona
For this challenge, I envisioned a user stressed out, trying to get somewhere. The last thing they want to hear is that their credit card is expired or they may become frustrated and leave the app. For this reason, I felt it was important to communicate this issue in a non-threatening way that generates comradery. Having empathy for this user, I did not want them to feel as though they did something wrong.
Project Reflections
During this project I had empathy for users who are on the go and may be behind on updating things like their credit card. This is a make or break opportunity for the app to either improve the onboarding experience or lose the user to a competitor. I'm hopeful this prototype, with its light feel and concise wording would accomplish the former.
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