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As a marketing consultant and content creator, I help sports facilities grow membership, donations, and community through storytelling. I'm driven by empathy and creating impactful experiences, products, and visuals through content.

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I’m a marketing consultant and content strategist who helps sports facilities and clubs grow through story-driven, results-focused creative. My background spans broadcast media, digital content, UX writing, and event production—which means I’m fluent in turning ideas into experiences that convert: fans into members, casual followers into donors, and programs into communities.

 

I got my start at ABC/KOMO TV’s Northwest Afternoon, where I learned to produce and edit content under tight deadlines. I specialize in short-form video, campaign strategy, and social media posts for tennis and pickleball clubs. Recently, I’ve developed content that has increased event participation, strengthened community engagement, and supported the launch of new facilities. My approach blends creative storytelling with UX thinking: I don’t just make content that looks good—I design content that guides people toward action.

The goal is: make the experience intuitive, compelling, and impossible to ignore. If you’re building a community—on a court, in a club, or through a cause—I help you tell the story that brings people in and keeps them coming back.

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When I’m not working, you’ll likely find me reading a psychology book, on the tennis court, or knee-deep in my next townhouse renovation project.

TOOLS

Figma

Canva

Adobe Creative Suite

MS Suite

Google Analytics, Slides

Final Cut Pro

Wix

SKILLSET

Sports Marketing

Content Strategy

Social Media

Video Production

Event Photography

UX Writing

Video Editing

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Let's Connect

Interested in working together or chatting over coffee? Shoot me a message and let's chat!

© Holly Boyd | Seattle, WA | 2025

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